'365 business finance' — 34 impressions, 0% CTRmedium
'arbuthnot latham' — 11 impressions, 0% CTRmedium
Priority
Category
Title
Impact
Actions
▸
CRITICAL
AI Visibility
Not a known entity in Google Knowledge Graph
high
Google does not recognise this brand as an entity. This severely limits AI citation potential. Actions: 1) Create a Wikidata entry 2) Build a Wikipedia stub page 3) Add comprehensive Organization schema 4) Get mentioned on authoritative sources (Crunchbase, LinkedIn company page, Companies House link) 5) Ensure consistent NAP across all directories.
▸
CRITICAL
AI Citations
0% AI citation rate across 24 industry queries
high
AI models do not recommend this brand for any industry queries. Actions: 1) Get mentioned on Reddit (r/SEO, r/digital_marketing, r/smallbusiness) 2) Contribute to relevant Wikipedia articles 3) Publish on high-authority platforms (Medium, LinkedIn articles, industry publications) 4) Build backlinks from sites AI models trust 5) Create definitive, quotable content with statistics and clear definitions.
▸
CRITICAL
Search Visibility
0 of 1 target queries on page 1
high
Google associates 1 non-branded queries with this site but none rank top-10. Top non-page-1 targets: "365 business finance" (pos 50). Actions: 1) Pick the 5 highest-impression page-2 queries and rewrite their title/meta + add a dedicated answer section above the fold 2) Add 3-5 internal links into each target page from /blog/, /guides/, homepage 3) Earn 1-2 external links per target 4) Check the page actually answers the search intent (read the SERP, copy the top-3 angles).
These content patterns exist on the site but Google isn't crawling/showing them for any query: /vs/ (85 pages). Actions: 1) Add each pattern's index page to the main nav OR footer 2) Internal-link from the homepage to the pattern hub 3) Submit pattern pages to GSC URL Inspection 4) Re-check robots.txt isn't crawl-blocking the path.
2 orphan pages with no internal links pointing to them
medium
Search engines and AI crawlers may not discover these pages. Add internal links from related content. Orphan pages: /schemes/, /what-trading-history-turnover-or-affordability-do-providers-usually-require/
Bounce rate is 85.1% — over 60% suggests visitors aren't finding what they need. Improve: 1) Page load speed 2) Content relevance to search queries 3) Clear CTAs and navigation 4) Mobile experience 5) Internal linking to related content.
▸
MEDIUM
Content Gap
'365 business finance' — 34 impressions, 0% CTR
medium
This query gets 34 impressions but only 0 clicks (CTR: 0%). Position: 50.2. Actions: 1) Improve the meta title and description for this query 2) Create or improve a dedicated page targeting this topic 3) Add FAQ schema addressing this query.
▸
MEDIUM
Content Gap
'arbuthnot latham' — 11 impressions, 0% CTR
medium
This query gets 11 impressions but only 0 clicks (CTR: 0%). Position: 53.4. Actions: 1) Improve the meta title and description for this query 2) Create or improve a dedicated page targeting this topic 3) Add FAQ schema addressing this query.
▸
MEDIUM
Content
Low multi-modal content (0 pages with images+video, 0 with video)
high
Pages with images AND video get 156-317% more AI citations. Add charts, infographics, and short videos to key pillar pages. Note: inline SVG graphics may not be detected by this check.