Site Tree

.co.uk/.uk/.com available + TM-clear; Adam buying. Deployed to retiredborrowing.pages.dev. Then attach custom domain + AI toggle.

Organic runs on the mere-introducer exemption; the CTA to introduce to advisers needs an FCA-authorised principal/IAR. Until then = editorial/information only.

NICHE-ANGLES.md: lease extensions, flats/leasehold, returning Spain expats, divorce, interest-only shortfall, care, gifting, bereavement. Win on lay-language + trigger/blocker + AI-citation (fortress head SERP).

Separate central workstream; no capture wired yet.

Superseded by retiredborrowing (was 1-page no-brand stub).

Working name TBD. Domain shortlist when ready.

Equity-release adviser network. Principal notifies FCA 30 days before appointment. Cost: network fee (few hundred to few thousand pounds/year) + referral split. Compliance consultant can broker. IAR keeps us inside RAO Art.33 (introducing to authorised firm) AND lets us run an FCA-approved 'find an adviser' CTA under FSMA s.21.

Must refer to Equity Release Council members (major lenders only accept ERC-member advisers). 4-6 panel firms minimum for geographic coverage.

Flat referral fee is SAFER than commission per completed case (commission strengthens an argument that we're 'arranging', which would need authorisation). Discuss with principal.

Data controller; explicit consent naming the recipient(s) (generic 'we may share with partners' is NOT enough). PECR opt-in if advisers will phone/email. Data-sharing agreement with each adviser firm. Clear privacy policy.

FCA vulnerability framework applies. No pressure tactics/urgency, accessible design, signpost it's a major long-term decision, suggest discussing with family/solicitor.